DAVINES LOVES EVERYTHING THAT REFLECTS STYLE & SIMPLICITY
AN ITALIAN LOVE STORY
It all starts in Parma, Italy. This is where the Davines Group was established in 1983 by the Bollati family. Davines is a brand of professional cosmetic products for the hairdresser, formulated and produced at the headquarters and laboratory in Parma. At Davines, they believe that life is a balance between beauty and sustainability. “What we call ‘sustainable beauty’ can improve our live and the world around us.”
We were lucky to meet Jessica from the Dutch Communications team. She explained us even more about the company and their beautiful beliefs. Our last photoshoot was the first time Davines and MUD Jeans worked together on a project. The perfect match
I SUSTAIN BEAUTY
At MUD Jeans we are big fans of the I SUSTAIN BEAUTY project. Davines believes that beauty can change people’s lives. That’s why they set up a great project called I SUSTAIN BEAUTY, a callout for everybody to participate in making the world a more beautiful place. Individuals can share their projects here about beauty and making impact on people’s life. The best projects will be awarded with an in-kind prize of 10.000 euro worth of tools/equipment in support.
Of course we were wondering who comes up with ideas for new products. Jessica told us about Angelo Seminara. An Italian hairdresser who finds his inspiration in nature. For one his previous collections ‘Woodland’ his inspiration was found in the woods. “What I love most about a woodland is the fact that you have many colors, constantly changing. It’s almost like a play, like you are in a theatre, watching a show. You have just to wait, season by season.” – Angelo Seminara.
HAIDRESSERS WITH A MISSION
The products of Davines are sold by hairdressers. What types of hairdressers? We were wondering. Jessica explained that most of the hairdressers that sell Davines actively share the story about sustainable beauty. These haidressers feel they can make a little change by offering alternative products and like to tell the unique story and are proud to sell the high quality products.