SUSTAINABLE GIFTS – A year of free washes with Seepje
At MUD Jeans we meet many great people and learn about wonderful initiatives that play their unique part in leaving something beautiful to the world. A little selfish to keep it all for ourselves. That’s why we made ourselves curators and will share the best stories with you. Every story comes with a product or service that you can win! Head over to our Instagram to learn how to win. But first, read this inspiring story.
ONE OF THE COOLEST SUSTAINABLE BRANDS
When it comes to sustainable brands there are cool ones and super cool ones. We think Seepje fits in the last category. Meet our friend Jasper from Seepje. Let us share the story of Seepje with you – the 100% natural detergent from Nepal.
A few years ago Melvin and Jasper were sitting on the couch watching TV. They were studying Business Administration in Rotterdam together. That night watching TV they saw a woman in Nepal creating natural soap from shells of fruit. They wondered: ‘how about that? In the Netherlands we use chemical detergents, but why?’. Driven by enthusiasm they ordered a couple of those shells and asked their moms to do some laundry tests. They said it worked!
Melvin and Jasper never had a doubt about trying this. Although it was hard to finish a study and starting a sustainable brand, it also had some advantages. They could for example use their student loans to make the first order from Hari, the Nepali shell farmer. Being intrinsically motivated is their key –there’s always more possible than people think.
It’s a few years later, and look at them: an amazing sustainable brand with impact. Learn about Seepje’s three of the areas of impact:
1 Only natural ingredients are put in the lovely smelling products. The shells grow on trees, are abundantly available, and every year new shells grow
2 Fair-trade principles are the basis of what Seepje does. That includes paying a fair price. Every two weeks they give Hari a call, checking what goes right and wrong in the workplace, what can be improved for example in means of safety and actively creating positive impact
3 Another area is close by, Seepje works with a social workplace in Arnhem, in the Netherlands. Here 15 people work with a handicap, packaging products themselves
Wauw, what an impact! One of the things we admire in the men of Seepje is that they were never afraid to ask. They let themselves be inspired by everyone and are convinced that they can learn from anyone.
Because the products work these people usually talk about their experiences. They are convinced by the story and packaging. And how cool? Seepje just launched a new packaging, made out of recycled milk bottles. We love it!
LET’S HAVE SOME FUN
One of the coolest things Seepje does is making laundry fun. They made us happy while we did a required task. At MUD Jeans a topic we’re very interested in is how we can minimalize the impact customers have in washing jeans. Seepje provides a solution. We are a big fan! Not only for the fun parts, but especially since we’ve seen that the Seepje shells are gentle for denim. They don’t hurt the fibers, and colors stay alive. It’s a more delicate soap. Much better for clothes, the machine and the impact. Sometimes you have to do laundry, let it better be fun to do so.