FIRST MONDAY IN MARCH
Shoot us your questions, we will answer them
At MUD Jeans we are proud to receive many interview enquiries from students all over the globe. We like to answer all your questions and share all our insights. But we just don’t have enough time to handle all of them individually.
That’s why we decided to bundle the sessions. Students from different counties and study backgrounds can learn from each other is what we imagined. So, in our ‘First Monday Of The Month Skype’ Bert and Danique spoke to a bunch of different students. Among them were Phoebe from the London Fashion Institute, Andy from the Royal College of Art in London and Nathalia from TU Delft.
After each ‘First Monday Of The Month Skype’ we will share three questions that were asked during the meeting. So, here you go. If you want to join the next session, please send an email to firstname.lastname@example.org.
1. Do you think the circular economy can be applied to a big brand?
“It’s much harder for bigger brands. Cotton prices are volatile. It’s hard to get to a price level that is reasonably. At the moment it’s not really a good idea to recycle. It’s much more expensive. But, it’s in our DNA. It’s what we stand for. We are not looking to find the cheapest cotton for our jeans. Most fashion companies are looking for the biggest profit and the smallest buying price. We are building a community of people that don’t mind to spend some more money and care more about the fact that the cotton is produced in a fair way.”
2. What other circular brand do you admire?
“We love Patagonia. Everything they do is great.”
3. Amsterdam is becoming a circular city. And I feel there are a lot of Dutch circular initiatives. Do you feel Dutch people are more open to the circular economy?
“We feel the more north you go, the more sustainable people are. We have fantastic reactions from people from Germany, Suisse, the UK and the USA. So, we don’t think Dutch people in particularly are more open towards to circular economy. What we feel helps a lot is to find the right target group. We call our customers the ‘conscious explorers’. They are mostly aged between 30 and 50 and are somehow aware of what’s going on in the world. And, we are doing very well among the ‘vegans’. That customer segment is growing, helped by bloggers and other ambassadors. We have this Vegan Blogger from Vienna for example. She helped spread the word among this new segment. So, to come back to your question, no we don’t think Dutch people are more open than people form other countries.”