We dream of a world without waste. That’s why we design jeans with recycling in mind. Our jeans are a cross-over between American Vintage, Dutch Design and Scandinavian Minimalism. Lease or buy the jeans. Take them wherever you go, just return them at the end of use. This is how we create our own circle of denim products. Reusing valuable materials, cutting down on resources.
“The idea was to make high quality jeans available to everybody, said Bert van Son. We promise to recycle the used jeans.”
"Mud Jeans is pioneering a lease model for its organic jeans, to ensure raw materials supply and discover new business models."
"Mud Jeans is turning the circular economy into a brand building experience for consumers."
"Why not stay the owner of the jeans and let people use the jeans, rather than owning them?"
"Mud recycles materials – all while helping customers express their unique values and style as part of a larger share economy."