We dream of a world without waste. That’s why we design jeans with recycling in mind.Why own a pair of jeans for life? Just wear them until you’re ready to (ditch and) switch them. Your denim wardrobe will always be up-to-date. Guilt-free. And we create our own circle of denim products. Reusing valuable materials, cutting down on resources.
"Why not stay the owner of the jeans and let people use the jeans, rather than owning them?"
"Mud Jeans is pioneering a lease model for its organic jeans, to ensure raw materials supply and discover new business models."
“The idea was to make high quality jeans available to everybody, said Bert van Son. We promise to recycle the used jeans.”
"Mud recycles materials – all while helping customers express their unique values and style as part of a larger share economy."
"Mud Jeans is turning the circular economy into a brand building experience for consumers."