About us | MUD Jeans

In 1983, at the age of 23, Bert van Son  moved to China to get a job in the textile industry. There, he learned a lot from the Chinese culture but also saw firsthand the effects of today’s fast fashion industry on factory workers: the labourers were pressured to quickly produce cheap garments risking their safety and health.

 

Ever since, he knew that one day he was going to do things differently. It all started in 2013, with the introduction of “Lease A Jeans”, an innovative approach to offer guilt-free consumption.

 

Together with a dedicated team, he turned MUD Jeans into a sustainable clothing brand that already won several awards, such as the Sustainability Leadership Award. MUD Jeans is the only brand that works completely according to the principles of the circular economy.


WHAT IF WE ALL

CLEAN UP

OUR OWN MESS?

THIS SIMPLE THOUGHT

LED TO A  NEW

WAY OF THINKING.

MUD Jeans Circular Denim
Naamloos-5q
icon pen

CIRCULAR DESIGN

In the circular economy products are designed to be reused easily.  That’s why we don’t use leather labels, but printed ones instead.

icon sew

PRODUCE

We don’t use conventional cotton. Our mills are BCI and GOTS certified. Also, we are a member of the Young Designer Programme of Fair Wear Foundation.

icon euro

LEASE OR BUY

Lease a jeans and become a member of the MUD community. Or just buy them directly online or in one of the stores.

icon broek

USE & RETURN

Your adventures shape the character of (y)our jeans. Take them wherever you go, but send them back at the end of use.

icon up

UPCYCLE

Returned jeans are upcycled and sold as unique vintage pairs. The jeans are named after the former user.

icon re

RECYCLE

Worn out jeans are shredded, cut into pieces and blended with virgin cotton This is how a new denim yarn is born.


WE DON’T WANT YOU

TO KEEP THOSE UNWORN JEANS

IN YOUR WARDROBE

 

 

To us, it does’t make sense to keep jeans you don’t longer wear in your wardrobe. Nor does it make sense to throw them away. Because we all know that our resources aren’t unlimited. The circular economy comes with a solution. See waste as a source of growth to make something new. That’s what we do. We create new jeans from our materials. And the best part is that we make an environmental impact by cutting back on resource consumption.

DSC_6034 copy-01 21

ONLY TOGETHER WE CAN

REDUCE THE EFFECTS

FASHION HAS ON THE

ENVIRONMENT

 

MUD Jeans started as an idealistic start-up. Many thought we were fools. With the support of our rule breaking customers and the help of amazing partners, we’ve come this far.

Our partners help us realize our mission and challenge us to always improve the status quo. Read more about them by clicking on their logo’s.